The collective pattern of behavior and shared values of people that boost innovation. It includes a common language conducive to high-impact innovation.

Values and Behaviors

The values, beliefs, and behaviors required across the organization (and even in external networks) for high-impact innovations to be realized effectively and timely

    • Tolerance to ambiguity and uncertainty; curiosity, risk-taking and experimenting to learn; openness and adaptability to change; and empathy and willingness to collaborate, are key behaviors displayed in day-to-day activities of people involved in innovation.
    • A common language of innovation is established across the organization.
Culture Development

The attention to how conducive a company’s culture is to innovation-driven outcomes

    • State of culture is regularly assessed related to innovation.
    • Specific change tactics are defined and carried out to enhance the culture of innovation.